Troye Sivan:
Party Confessional

Troye Sivan’s release of “Party” came with a provocative music video set in a medieval world. That visual inspired a fan experience built around a wooden church confessional: an animated booth where fans could confess their greatest party secrets. The idea gave the release a place to live beyond the video, turning its atmosphere into an invitation for fans to take part in the story.

Inside the booth, fans were invited to write and submit their tales, then share them in a community gallery. Email sign-up created a direct connection with fans, while the user-generated stories gave the campaign a way to grow through participation. The experience was designed to support the release’s broader goals: deepen storytelling, encourage pre-saves and streaming, build the email list, and create opportunities to connect fans with merch.

The confessional gave fans a playful reason to engage with “Party” and made their stories part of the campaign itself. Its success could be measured through email sign-ups, story submissions and gallery shares, alongside pre-saves, streams, and merch engagement.