Troye Sivan:
She’s the Best

Troye Sivan’s album announcement and title single, “She’s the Best,” inspired a playful way for fans to make the cover their own. I created an album cover generator featuring the iconic drag queen from the artwork, inviting fans to add themselves, friends, or anyone they wanted to the image.

The generator brought the album art into fans’ homes and gave them a personal, shareable way to join the release. Each custom cover became its own interpretation of the artwork, extending the campaign through fan participation and user-generated content. The experience was designed to build excitement around the album and single, with shares and engagement serving as key measures of success.