TECHNE RECORDS

I led the rebrand of Techne Records for Noizu, creating a more modern and clean aesthetic that could flex across both the label and its individual releases. Techne Records specializes in forward-thinking house and electronic music, known for its driving energy and underground club sensibility. This sonic identity directly inspired the design, with bold yet minimal visuals, sharp typography, and adaptable layouts that reflect the rhythm, intensity, and dynamic nature of the music. The updated design system balances boldness with versatility, allowing promotional assets, from track releases to social campaigns, to feel cohesive while still highlighting the distinct energy of each release. This approach ensures that the label’s visual identity remains recognizable, adaptable, and fully aligned with Noizu’s creative and sonic vision.