SOFI TUKKER

For Sofi Tukker’s BREAD campaign, I designed an interactive “What Type of Bread Are You?” quiz that immersed fans in the album’s playful world while driving engagement and conversions. Knowing that Sofi Tukker’s audience is as eccentric and bold as they are, I recognized early on that a BREAD quiz would spark social buzz and fit perfectly within the online meme culture that aligns with the duo’s brand. Fans answered fun, personality-driven questions and received a bread-themed result, which connected to curated visuals, merch, and streaming recommendations. The quiz created a shareable, social-friendly moment while capturing fan data and guiding fans toward key campaign touchpoints, making it a central, interactive element of the rollout. Its innovative design, playful approach to data acquisition, and seamless cross-platform integration contributed to the campaign winning a Music Ally Award for 2024’s Best Music Campaigns of the Year.