Sabrina Carpenter
I had the honor of working on both Sabrina Carpenter’s Short n’ Sweet and Man’s Best Friend digital marketing campaigns. For Short n’ Sweet, I created a forever pre-save designed to drive DSP acquisition and streamline future release promotions.
For Sabrina Carpenter’s collaboration with Alfred, I designed the promotional materials—including an email sign-up page that collected fan data and built excitement around the partnership. The sign-up was also integrated into QR codes printed on Alfred’s cups, driving audience acquisition and directing fans to Sabrina’s merch page for increased visibility and engagement. The experience aligned with Sabrina’s goal of inviting fans into her world through engaging, interactive moments that deepen audience connection across IRL and digital environments.
To promote Sabrina Carpenter’s Short n’ Sweet album, I created a zodiac-themed campaign that re-engaged fans post-release through personalized, interactive experiences. After selecting their zodiac sign, fans were given custom ways to interact, like streaming their assigned track or shopping curated, sign-specific merch. The goal was to bring fans back to the album in a fresh, tailored way that felt uniquely connected to Sabrina’s audience and their individual identities.
For Sabrina Carpenter’s 2023 holiday album fruitcake, I designed a festive eCard creator that gave fans a customizable way to engage with the release and incorporate merch into their holiday celebrations. Fans could personalize and share digital cards featuring fruitcake visuals, lyrics, and product imagery, creating a fun, interactive experience that organically promoted the collection while deepening fan connection during the holiday season.
After the launch of Sabrina Carpenter’s Man’s Best Friend campaign, I developed a fan‑quiz that lives on her merch site and doubles as a smart engagement and data‑capture tool. After completing the quiz, fans received a tailored result that guided them toward merch pieces and content aligned with their personality or taste, making the merch experience feel less transactional and more personalized. By linking the quiz outcome to specific merch items and digital content, we didn’t just drive clicks and purchases, we deepened fan connection by inviting them into Sabrina’s world through an interactive, nuanced moment of choice.