OF MONSTERS & MEN

For the Of Monsters and Men’s Mouse Parade campaign, I designed a digital scavenger hunt that drew fans into the song’s thematic universe. The campaign included hidden passwords across social platforms, directing fans to the site where they unlocked exclusive content and album easter eggs. I crafted visuals to match the track’s textured and atmosphere and kept the call to actions simple to maintain clarity in the midst of a scattered scavenger hunt. The campaign moved fans from social media to the site, encouraging exploration and discovery while creating a cohesive, hands-on experience that reinforced the track’s narrative and provided a clear path from engagement to action.