LANA DEL REY

For Lana Del Rey’s headline performance at Coachella, I conceptualized an interactive at-home streaming experience that brought her concert directly to fans, using the official Coachella livestream as the foundation. I designed a microsite to promote her performance, connect fans with one another, showcase Coachella-themed merch, and drive social conversation. Using Lana’s country-inspired creative, the livestream was tailored to feel completely unique to her performance, incorporating her signature aesthetic to create a fully branded environment. The goal was to ensure that all fans, whether attending in person or watching from home, could celebrate this career milestone and fully engage with her performance.