DOECCHI

I designed pre-save experiences for Doechii’s releases Stressed, Persuasive, and She / Her / Black Bitch, bringing each release to life with animated pages that introduced fans to the unique artwork and visual identity of the tracks. The pre-saves provided an engaging, interactive way for fans to connect with the music across streaming platforms, while visually reinforcing the energy and personality of each song. By combining animation, clear calls-to-action, and artwork integration, the campaigns drove DSP acquisition and created excitement leading up to each release.