CARTER FAITH

Carter Faith’s album Cherry Valley drew inspiration from the real Cherry Valley, evoking a nostalgic, 1960s-inspired atmosphere. While brainstorming ways to bring the album to life, I had the idea to create a 3D version of Cherry Valley where fans could explore iconic buildings, stores, and other locations. Each space featured interactive hotspots that guided fans to engage with the album, from streaming tracks to discovering visuals and merch, creating an immersive, exploratory experience that fully captured not only the mood and narrative of the album but fan data as well. Fans could uncover audio clips, easter eggs, music videos, merch items, and more while navigating the 3D hub, transforming the listening and exploring experience into a 1960s country-inspired wonderland.