ADÉLA: “Ain’t in LA”

ADÉLA’s “Ain’t in LA” challenges the idea that you have to be in Los Angeles to be seen, celebrated, or successful. Inspired in part by a photo of her mother dreaming of a life in the spotlight, the song celebrates ambitious women from places the pop culture conversation often overlooks, including ADÉLA’s hometown of Bratislava.

The cover generator turned that message into something fans could make their own. By swapping “LA” for their hometown in “The baddest bitches are in ___,” fans put their cities, and themselves, at the center of the campaign. The campaign went viral, with fans around the world creating and sharing personalized covers across social media.

Cover generators don’t always take off; fans need a reason to participate that feels personal to them. This one connected directly to the song’s message and gave fans a custom way to represent where they’re from. Our primary goal was to use this campaign as a way to generate social buzz for the single’s release. Page views and campaign interactions exceeded expectations, making it the most successful generator that I’ve designed. We also tracked email signups, social shares, album pre-saves, and streams.